I'm an entrepreneur and growth practitioner with close to 15 years of experience in the digital industry across North America, Europe and now in Asia.
I'm one of the founders of Singapore-based Electric8, a digital consultancy that scales businesses by sitting at the intersection of product, growth marketing, UX, design and employing a test-and-learn methodology supported by data & research.
I've acquired (and more importantly, retained) millions of users in senior management and CMO roles at HappyFresh, Garena (now Sea) and Boticca (which I co-founded and sold to Wolf & Badger in 2015).
Born in Paris, lived in Dubai, Boston, New York, London & now Singapore. French citizen but the blood is 100% Iranian.